CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the...

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Friday, September 18, 2026

Marketing Dive

CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.

Marketing Dive

Staples’ CMO on introducing a Hard Button amid bigger B2B push

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.

Digiday

Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?

Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?

The Ahrefs Blog

AI Overviews Cut CTR by 23.1% in France

France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.Read more ›

Social Media Today

LinkedIn offers tips on company targeting via Campaign Manager

LinkedIn's Companies Hub provides insights into how business representatives have engaged with a business's organic posts and paid advertising.

Chief Marketer

The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold

In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform "O Canada," prior to the singing of "The Star-Spangled Banner."

Search Engine Roundtable

Google Search Profile Badge - How To Add It To Your Site

Google left one thing out of the announcement around the new Search profiles features announced today, you can now add a Search profile badge to your website. This allows users/searchers to follow you directly from your website.

Social Media Today

Snap launches AR Specs | Social Media Today

The company has been building towards the launch of Specs for over a decade, and has positioned the device as a key element in Snap’s future direction.

CMSWire

Why Customer Feedback Management Keeps Stalling on Data, Not AI

The sexy headline: Forrester's new Wave crowns Medallia the lone leader. The real issue: your priority is customer data and governance, not AI.Continue reading...

Adweek

Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist

"Asstra" was developed in four days by Frank Cartagena's OK Future.

Adweek

Kim Gravel Wants to Make Live Selling the New Appointment TV

The QVC host and entrepreneur is launching her own platform.

Digiday

Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years

Google proposed restraint. The DOJ proposed surgery. The judge decided compliance.

EVENTS & LIVE TRAINING

American Marketing Association

Measure What Matters in Content Marketing

Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.

This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.