Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures...

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Friday, September 18, 2026

Digiday

Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?

Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?

Social Media Today

LinkedIn offers tips on company targeting via Campaign Manager

LinkedIn's Companies Hub provides insights into how business representatives have engaged with a business's organic posts and paid advertising.

Marketing Dive

Wonderful Pistachios spotlights first NIL roster in social campaign

“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.

Marketing Dive

CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.

Digiday

Inside the complex anatomy of agency AI bills

From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.

Search Engine Roundtable

Google Search Profile Badge - How To Add It To Your Site

Google left one thing out of the announcement around the new Search profiles features announced today, you can now add a Search profile badge to your website. This allows users/searchers to follow you directly from your website.

Adweek

AI-R Studio Wins Higgsfield’s AI Adathon Competition

The winner was presented on stage at Brandweek 2026

Marketing Tech News

European rollout of ChatGPT Ads puts AI advertising in focus - Marketing Tech News

AI & Intelligent Marketing, AI-Powered Campaigns, Behavioural Targeting, Chatbots & Virtual Assistants, Compliance & Regulation, CX & Personalisation, Data & Measurement, Data Analytics, E-Commerce & Retail, First- & Zero-Party Data, Generative AI,...

SEMrush Blog

I edit 115+ articles per year. Here are the 5 ways I edit drafts.

I use 5 editing approaches for content reviews. Find out what they are and how I choose the right one.

Adweek

Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist

"Asstra" was developed in four days by Frank Cartagena's OK Future.

Social Media Today

Report highlights the value of creator-led collabs on Instagram

Creator-published brand collaborations outperform brand posts and brand-published collaborations, according to a new study from Emplifi.

Chief Marketer

What Brands Can Learn from the U.S. Open’s Creator Controversy

What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?

EVENTS & LIVE TRAINING

American Marketing Association

Measure What Matters in Content Marketing

Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.

This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.