France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days...

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Friday, September 18, 2026

The Ahrefs Blog

AI Overviews Cut CTR by 23.1% in France

France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.Read more ›

Social Media Examiner

Meta Wants to Run More of Your Marketing — But Should They?

Want to know which parts of your Facebook and Instagram ad campaigns Meta AI can handle better than you can? Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality?

Social Media Today

Threads adds more podcast promotion features

Creators can now post their logos and info on their profiles and users can save their favorite episodes within the app.

Social Media Today

Report highlights the value of creator-led collabs on Instagram

Creator-published brand collaborations outperform brand posts and brand-published collaborations, according to a new study from Emplifi.

Digiday

Why advertisers should stop treating verification like a receipt

The advertising industry has spent years treating verification as a relatively narrow exercise, asking only, “Was the impression viewable? Was there invalid traffic? Was the content safe?” Those questions are no longer enough.

Social Media Examiner

Creating AI Image Libraries, Showing Up in AI Results, and Industry News

Friday is almost here! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.

Chief Marketer

The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold

In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform "O Canada," prior to the singing of "The Star-Spangled Banner."

Digiday

Inside the complex anatomy of agency AI bills

From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.

Adweek

AI-R Studio Wins Higgsfield’s AI Adathon Competition

The winner was presented on stage at Brandweek 2026

CMSWire

Why Customer Feedback Management Keeps Stalling on Data, Not AI

The sexy headline: Forrester's new Wave crowns Medallia the lone leader. The real issue: your priority is customer data and governance, not AI.Continue reading...

Marketing Dive

CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.

Marketing Dive

Staples’ CMO on introducing a Hard Button amid bigger B2B push

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.

EVENTS & LIVE TRAINING

American Marketing Association

Measure What Matters in Content Marketing

Good content measurement doesn’t start with a dashboard. It starts with a clear agreement on what you’re actually trying to learn and who on your team is responsible for acting on it.

This workshop helps you build exactly that. You’ll work through how to identify the metrics that reflect your real content goals, how to extract insights that make your segmentation sharper and your personalization more relevant, and how to draw a straight line from your content program to your lead generation and nurture results.