Add up the conversions your marketing platforms report and the total often comes in higher than the business recorded. Every platform grades its own homework, using its own definitions and attribution windows. Much of marketing data is adversarial by design: platforms compete to claim credit for the same outcomes, producing different versions of performance that don't reconcile.
Marketers have learned to compensate, spending hours correcting bad data and applying institutional knowledge to make sense of conflicting reports. But the cost goes beyond time. Inconsistent identities, drifting taxonomies, and incomplete customer journeys change what gets credit, what looks effective, and ultimately where resources are allocated.
Join Ginger Hlebasko, Marketing Technology Director at State Farm, and Stephen Williams, CEO of Marketing Evolution, for a candid fireside conversation about the real cost of marketing data you can't trust and what it takes to fix it in complex, highly regulated enterprise environments.
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
