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AUGUST 7, 2026 |
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Key stat: 45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER. |
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Beyond the chart: |
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Use this chart: Drop this in your audio planning deck when someone argues digital audio owns undivided attention. Show it to media teams sizing Gen Z reach, then use the 17-point gaming gap to make the case for sound-first creative that lands while hands are busy. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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