As CTV matures, the streaming ad industry is entering a period of change.
As CTV matures, the streaming ad industry is entering a period of change.
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Tuesday, August 4, 2026
 
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Digiday
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
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Distilled
Relevance Engineering: The New Discipline for the AI Agent Era
We came away from this year’s MozCon with pages of notes on AI search, attribution, crawling and agentic commerce. But the more we compared notes afterwards, the more it felt like every talk was pointing to the same underlying shift.
 
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Marketing Dive
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
 
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Digiday
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
 
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Search Engine Roundtable
Google Search Ranking Volatility Hits August 1st & Heats Up Into August 3rd
I am seeing signs of another Google Search ranking update with a lot of volatility hitting this past weekend again. This one started on Saturday, August 1st, and has continued thus far through today, August 3rd.
 
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Social Media Today
The new fundamentals of brand strategy for modern social media
User behaviors have changed and marketers need to update their mindsets to align with the shifts.
 
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Adweek
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
The playful campaign reintroduces “The Snack That Smiles Back” tagline.
 
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Social Media Today
Meta shares holiday 2026 tips for small businesses
The company offered guidance on how to plan for ad spending and promotional budgeting ahead of the upcoming shopping season.
 
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Search Engine Roundtable
Bing Webmaster Tools SOAP/POX APIs To Be Retired On August 31, 2026
Microsoft will be retiring the Bing Webmaster Tools SOAP/POX APIs on August 31, 2026. If you use these legacy APIs you should begin to migrate to the JSON/HTTP (REST) API version.
 
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Adweek
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.
 
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Seth Godin Marketing
Celebrity art
It doesn’t have to be well-crafted, historically important or aesthetically unique. It simply needs to be famous. Celebrity art is famous, with a story and thus emotional resonance. It’s a souvenir for our eyes, a chance to have proximity without ownership.
 
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Marketing Dive
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
 
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EVENTS & LIVE TRAINING
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American Marketing Association
Moving AI from Task Efficiency to Bottom-Line Impact

Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators.

 
UX Foundations for Marketers