This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube...
Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.
From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception.
Many exhibitor service manuals contain an EAC fee. Most exhibit and event marketers have never been told what it is, what it covers, or why it keeps showing up.
Rethinking the customer journey in the age of AI written by John Jantsch read more at Duct Tape MarketingThink about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing.
In this session, you will hone the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications, sets your brand up for effective long-term strategy and innovation, and helps win the...
Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators.
