Starting on August 17th, Google's target-based bid strategies will aim to achieve the exact target CPA or target ROAS set in the account - no more, no less. While some have treated this update as the latest apocalyptic change from the engines, Reva Minkoff reminds us that we've been here before. Join her for a brief trip back in time to when these target-based bid strategies were introduced and learn some tips & tricks for how to navigate through this latest change while driving measurable wins for your clients.
In this session you will learn:
- The latest changes Google is making to how target-based bid strategies operate
- How those changes are similar to the way target-based bid strategies worked when they were first introduced
- Some tips and tricks to navigate in this environment where Google only does exactly what you tell it to.
Thank you,
The Search Engine Land and Digital Marketing Depot Teams
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
