News in the age of AI: a new print and digital experience for SCMP readersA comprehensive redesign is launching today, in which we adapt to the times while remaining true to our core values 
Dear Readers, Few industries have been as profoundly transformed by the advent of artificial intelligence as the media. This technological revolution is fundamentally reshaping how we gather, produce, and distribute information. As a news organisation with 123 years of history, learning to adapt has always been part of our DNA. But adaptation is only half the equation; the other half is remaining steadfast in our core values – focusing on our readers’ needs and earning your trust. These guiding principles are at the heart of the comprehensive print and digital redesign we are launching on August 3. 
It has been nearly a decade since our last broadsheet refresh. While our current layout is a classic, award-winning design, reading habits have evolved drastically alongside disruptive technology. This latest print redesign is much more than a facelift. It reflects the changing role of the printed newspaper – less a medium for breaking news, and more a showcase for in-depth analysis, unique visual presentation, and thoughtful curation. By adding more breathing room to our layout, we are prioritising readability over crowding pages with extra text. While digital platforms are now our primary medium, print remains our premium product, cherished by readers who value the tactile, curated experience that physical copies provide. We are also introducing a new identity for the Sunday Morning Post, bringing a fresher, more vibrant design to your weekend reading. 
Simultaneously, we are rolling out upgraded features across our homepage and mobile apps, powered by cutting-edge AI. These tools will fundamentally transform how you search and discover stories within our extensive historical archive. We have also reduced loading times and minimised repetitive advertising while introducing richer visual and audio features. Because every reader’s preferences are unique, our digital platforms will offer greater personalisation. At the same time, we remain committed to preventing “filter bubbles” – ensuring critical news stories continue to be selected by our senior editors with decades of experience. This is an exciting chapter for all of us at the SCMP. Your trust and support are the foundation of everything we do. We hope you enjoy the new experience, and we warmly welcome your feedback. Sincerely, Chow Chung-yan 
     Read more in the SCMP App 
|
