Hi there,

Nearly 47% of US marketers are planning to increase marketing mix modeling (MMM) investments, according to EMARKETER/TransUnion data. Most expect better measurement to follow. But investment in the tool doesn’t fix gaps in the operating model around it.

When data coverage is incomplete, when insight can’t reach the people who move budgets, and when vendor expertise runs thin, the model still runs. It just produces outputs that organizations can’t act on. 

In a new report, learn what’s creating that gap and how to close it.

Best,
Arielle Feger
Senior Analyst
EMARKETER 

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