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JUNE 4, 2026 |
Join us
Tuesday, June 9, for a Tech-Talk Webinar where Bluefish’s lead customer AI engineer Charles Aubert joins EMARKETER principal analyst Nate Elliott to discuss what marketing teams should do to improve visibility as AI becomes a bigger part of brand discovery. |
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In this edition: |
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TOP STORY |
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As AI becomes embedded across the media ecosystem, marketers should focus less on the technology itself and more on the data powering it, according to Sean Black, general manager at Audience Path. |
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At EMARKETER’s Ad Buyer Strategies Summit, in conversation with our analyst Yory Wurmser, Black argued that marketers need to look beyond industry buzzwords and understand what AI systems are actually trained on. |
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IN THE NEWS |
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Meta’s Series feature could turn Reels into appointment viewing. Meta is testing a new “Series” feature with a small group of creators, allowing them to organize multiple Reels into episodic collections, TechCrunch reported Tuesday. |
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WPP enjoys global account wins as turnaround efforts ramp up. Global markets are becoming key to WPP’s turnaround plan as the holding company builds momentum across key international regions. |
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Google’s UK-forced AI toggle gives publishers an opt-out without penalty. Google is testing a Search Console toggle that lets publishers and website owners exclude their domains from AI Overviews and AI Mode—after UK regulators compelled the move. |
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ANALYSIS |
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In April 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index. This index tracks how often brands are mentioned, how they rank against competitors, and how those rankings have shifted since the previous month. |
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Capital One was the most recommended financial services brand for the second month in a row. The bank held the No. 1 spot at a 20% mention rate, ahead of Discover, which rose to No. 2. The middle of the leaderboard was tightly packed: Seven of the top 10 brands sat within a 3-percentage-point range, leaving most ranks vulnerable to small shifts in the underlying data. |
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PODCAST |
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We discuss supermarket giant Tesco's true super power, its next big bet, and how it can maintain its position as the UK’s top retailer. |
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QUIZ |
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What percentage of Q1 2026 programmatic ad spend went through private marketplaces transactions, per the Association of National Advertisers? |
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A) 55% B) 65% C) 75% D) 85% |
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