The pressure to transform has never been higher. Neither has the failure rate.

Market volatility, AI, regulatory shifts, and geopolitical risk are all raising the stakes for leaders, and the price of falling behind keeps climbing. Yet most transformation programs still fail to deliver, at significant cost to companies and their shareholders.

How Change Really Works examines why so many transformations fall short and what the rare exceptions get right. Drawing on decades of behavioral research, it lays out a human-centered approach to transformation grounded in evidence and built for execution.