NRF SmartBrief: AI in Retail Edition
Warby Parker teams with tech giants on smart eyewear
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May 20, 2026
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NRF SmartBrief: AI IN RETAIL EDITION
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DoorDash report highlights AI adoption gap in dining industry
AI has become a crucial channel for restaurant discovery, with 22% of consumers using AI tools, such as Google Gemini or ChatGPT, to choose dining options, according to a DoorDash report. However, only 28% of restaurant operators are utilizing AI for managing reservations and customer service, leading to a sector-wide call abandonment rate of 40% and a gap between operator readiness and consumer adoption. The findings suggest that improving digital presence and leveraging AI could enhance discoverability and operational efficiency as well as free up staff to improve the guest experience.
Full Story: AIM Media House (5/19)
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Turn your data into AI-ready listings
AI is rewriting the rules of SEO. Feedonomics helps you turn your product data into structured, AI-ready listings that get seen—and sell. This guide shows you how to stay discoverable. Download the guide »
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AI in Retail
 
Pro customer AI tools fuel Home Depot's sales growth
 
The Home Depot store with large garden center in parking lot, Queens, New York. (Photo by: Lindsey Nicholson/UCG/Universal Images Group via Getty Images)
(Ucg/Getty Images)
During its first-quarter earnings call, Home Depot revealed that its AI-powered tools for Pro customers are fully integrated and boosting performance. Material List Builder AI, an AI ecosystem tool developed with Google Cloud that launched in January, simplifies project planning by generating material lists quickly, enhancing the Pro segment's efficiency. The Pro segment's strong performance contributed to a 4.8% increase in total sales, underscoring the impact of Home Depot's targeted technology investments.
Full Story: AIM Media House (5/20)
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Warby Parker teams with tech giants on smart eyewear
 
CANADA - 2025/05/21: In this photo illustration, the Warby Parker logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
Warby Parker, in collaboration with Google and Samsung, is set to launch its first line of smart glasses later this year. These glasses, featuring the Gemini assistant, will be compatible with Android and iOS, provide audio information privately and can perform tasks like order food from DoorDash. This move positions Google against competitors like Meta, which has seen success with its AI glasses, and Apple, which is reportedly developing its own smart eyewear.
Full Story: CNBC (5/19)
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WHSmith's new AI tool helps shoppers make quicker buys
Retailer WHSmith has introduced an AI-powered assistant named IMo at its InMotion shops in Melbourne Airport. The tool aims to help travelers make faster and more confident buying decisions by providing personalized product recommendations, with customers interacting with IMo via their phones by scanning a QR code in-store. The pilot, supported by Melbourne Airport, focuses on analyzing customer behavior and enhancing the shopping experience in busy airport environments.
Full Story: Retail Gazette (UK) (5/18)
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AI accelerates Unilever's beauty, wellness innovation
Unilever is harnessing AI to accelerate research and development in its Beauty & Wellbeing division, which includes haircare, skincare and supplements. Using AI, automation and machine learning, Unilever's R&D team analyzes consumer insights 60% faster, identifies trends in real time and reduces formulation cycles.
Full Story: Healthcare Digital (5/15)
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Drive Growth With Retail AI
Join us on May 27 at 2PM EDT to learn how AI and machine learning are essential tools to elevate conversion rates, increase order values, and build lasting customer loyalty. Register now!
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Tech Watch
 
Merchmix launches AI-driven OS for inventory management
Addressing the persistent challenge of inventory distortion—which costs retailers $1.73 trillion annually—the Merchmix OS leverages AI to optimize stock allocation and utilization. The platform helps businesses avoid both overstocking and understocking by using real-time demand signals and performance analytics, resulting in improved margins and better inventory management across multiple channels and regions.
Full Story: Yahoo (5/19)
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Win the AI Agentic Era
Move beyond AI hype. Join Snowflake experts and retail leaders on May 21st at 1 PM EST to transform your data into a strategic asset. Learn to build the infrastructure needed for the future of agentic commerce. Register now »
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Messy work communication puts retail teams at risk
Retail communication is often bogged down by chaotic messaging across shifts and stores, leading to misinformation and customer service hiccups. Discover how a centralized app can enhance clarity and prevent mistakes. Read the full article.
 
 
 
 
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From insights to execution at scale: AI and connected retail
Modern retail faces increasing complexity and rapid fluctuations in consumer demand, outpacing rising customer expectations, daily promotions and accelerating planning cycles. This paper explores the necessity of an end-to-end connection to harness AI's potential in retail, showcasing how Oracle's Connected Retail Journey enables swift, contextual and coordinated decision-making across the enterprise.
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