'Cheese or masala?': Bengaluru street vendor’s simple sales trick impresses ex-Oracle boss

'Cheese or masala?': Bengaluru street vendor’s simple sales trick impresses ex-Oracle boss

'Cheese or masala?': Bengaluru street vendor’s simple sales trick impresses ex-Oracle boss

A Bengaluru chaat vendor's clever questioning, offering only upgraded options like "Cheese pav bhaji or masala pav bhaji?", subtly influences customer choices. This sales tactic, observed by a local founder, mirrors strategies used by global brands to increase bill sizes by framing choices between enhanced products rather than plain ones.

People

Quote of the day by Dustin Hoffman: ‘Death is the only adventure you have left’ - The iconic Kramer vs Kramer actor’s powerful dialogue reveals harsh truth about mortality, fear, and life’s inevitable end

Quote of the day by Dustin Hoffman: ‘Death is the only adventure you have left’ - The iconic Kramer vs Kramer actor’s powerful dialogue reveals harsh truth about mortality, fear, and life’s inevitable end

Entertainment

Latest Malayalam, Tamil, Telugu, Kannada OTT releases (May 18- May 24): Madhuvidhu to Sathi Leelavathi, new movies and shows on Netflix, JioHotstar, Prime Video

Latest Malayalam, Tamil, Telugu, Kannada OTT releases (May 18- May 24): Madhuvidhu to Sathi Leelavathi, new movies and shows on Netflix, JioHotstar, Prime Video

Ad_img

FROM THE EDITOR'S DESK

The Boys Season 5 Episode 8 review: Homelander vs Butcher's series finale fight leaves fans divided as ending explained

The Boys Season 5 Episode 8 review: Homelander vs Butcher's series finale fight leaves fans divided as ending explained

A common US tick bite can make you allergic to meat. Doctors warn of a strange syndrome

A common US tick bite can make you allergic to meat. Doctors warn of a strange syndrome

Bhabhi gets credit for brother's sweet 4 AM gesture towards his sister. Brother had no office, still woke up at 4 AM to make breakfast, lunch for sister

Bhabhi gets credit for brother's sweet 4 AM gesture towards his sister. Brother had no office, still woke up at 4 AM to make breakfast, lunch for sister

Anupam Kher is more successful, but says his brother Raju is 'greater' than him - ‘He never felt jealous and...’

Anupam Kher is more successful, but says his brother Raju is 'greater' than him - ‘He never felt jealous and...’

Teach You A Lesson OTT release date: When and where to watch Kim Moo-yul, Lee Sung-min's high-school action K-drama in India

Teach You A Lesson OTT release date: When and where to watch Kim Moo-yul, Lee Sung-min's high-school action K-drama in India

Rs 5,000 SIP to Rs 1 Crore is a myth? CA warns about how the math doesn’t show the full truth

Rs 5,000 SIP to Rs 1 Crore is a myth? CA warns about how the math doesn’t show the full truth

A Message from The Economic Times

Top IIT programs designed to build future-ready AI and leadership skills

AI

Discover the best courses from IITs/IIMs. Each program is carefully evaluated for its academic depth, industry recognition, and proven learner success. By focusing on what truly matters, we help learners gain skills that create tangible impact in your workplace.

WEB STORIES

​Want To Shed 7 Kg In 30 days? Cardiologist Reveals Diet To Do So Without Starving​
​Want To Shed 7 Kg In 30 days? Cardiologist Reveals Diet To Do So Without Starving​
7 Most Dangerous Bees You Should Never Mess With
7 Most Dangerous Bees You Should Never Mess With

From Diabetes Control To Pain Relief, Methi’s 7 Health Benefits
From Diabetes Control To Pain Relief, Methi’s 7 Health Benefits
6 Common Foods That Could Increase Cancer Risk, Harvard Doctor Warns
6 Common Foods That Could Increase Cancer Risk, Harvard Doctor Warns

People

Rs 10 LPA to Rs 20 LPA, but still broke? CA warns about a lifestyle creep quietly draining your money

Rs 10 LPA to Rs 20 LPA, but still broke? CA warns about a lifestyle creep quietly draining your money

Entertainment

Naseeruddin Shah admits he has given ‘very bad performances’. Actor recalls how his sons wake him up at 3 am to watch them

Naseeruddin Shah admits he has given ‘very bad performances’. Actor recalls how his sons wake him up at 3 am to watch them