Digiday Daily

May 05, 2026

New verticals spotlight the economics behind sports, such as sports media rights negotiations, investment in sports, ownership structures, valuations and betting and prediction markets.

Though niche publishers like Front Office Sports and Sportico have covered this space for years, major news and business publishers are now investing in covering the business side of sports to try to reach a valuable audience.

TOP STORY

The Sports Marketing Playbook

Why news publishers are getting into the sports business coverage

Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.

OTHER THINGS TO KNOW

Join us in NYC on July 15 for Digiday’s CTV Advertising Strategies, where top brand and agency executives will connect and dive into how they’re navigating the opportunities and challenges in today’s streaming ad market.
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MEDIA & PLATFORMS

Member exclusive

Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows

Ad tech companies seek to redefine themselves as Yahoo’s StationOne integration advances interoperability push.

Retail Revolution

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.

PARTNER INSIGHTS FROM PATHLABS

How independent agencies are rethinking delivery models

Independent agencies don’t have an AI problem — they have an execution problem, reshaping agency operations and limiting growth.

MARKETING

The Creator Economy

Some micro influencers find promising security in brand ownership over sponsorships

Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.

Marketing on Platforms

WTF are brand health metrics?

Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.

PARTNER INSIGHTS FROM NEXXEN

Native CTV is evolving into a scalable, full-funnel play

As programmatic infrastructure matures across smart TV environments, native placements are becoming easier to activate alongside in-stream, display and mobile within the same audience and measurement frameworks.

PARTNER INSIGHTS FROM GOOGLE AD MANAGER

Live streaming is a borderless $4 billion global opportunity