|
MAY 5, 2026 |
|
Which bank earned the top spot for overall customer satisfaction in J.D. Power’s 2026 US Direct Banking Satisfaction Study? |
|
A) Ally B) American Express C) Charles Schwab Bank D) Chime |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
MARKETING & ADVERTISING |
|
|
|
In Cornerstone Advisors’ and Fintel Connect’s recent report “The Marketing ROI Gap in Banking,” financial providers noted their underutilization of affiliate marketing—even though it delivers significant value. Though not yet mainstream among financial providers, those that leverage this tactic may beat competitors to target customers. |
|
While affiliate and partner marketing delivers strong ROI and lead quality, most banks still fail to prioritize it. |
| |
|
|
|
| | | |
|
CREDIT CARDS |
|
|
|
The US consumer credit market is splitting along a K-shaped path, per TransUnion. |
-
Between Q4 2022 and Q4 2025, the change in superprime population grew by 250 basis points.
-
Over the same period, the subprime bucket also grew by 100 basis points.
-
The prime band, meanwhile, contracted by 180 points. |
|
US consumers are bifurcating into two groups as middle credit risk tiers hollow out. While some are finding pathways to better financial situations, others are becoming more vulnerable. |
|
|
|
| | | |
|
EARNINGS |
|
|
|
Both Visa and Mastercard’s revenues beat analysts’ expectations, per Bloomberg and Barron’s, boosted by resilient consumer spending and strong growth for value-added services. |
-
Visa’s net revenues increased 17% YoY to $11.2 billion, per fiscal Q2 2026 earnings (ended March 31, 2026).
-
Mastercard’s net revenues rose 16% YoY to $8.398 billion, per Q1 2026 earnings. |
|
|
|
| | | |
|
REPORT |
|
|
|
Mobile banking has lost its edge as a competitive differentiator. As core features standardize, banks must now compete on feature innovation to stand out. Our sixth annual study reveals where Canadian banks are falling behind and what it takes to pull ahead. |
|
This deck covers: |
-
The emerging features that mobile banking users in Canada value most
-
Support for these mobile features among the seven largest Canadian financial institutions (FIs) by domestic assets
-
The features that differentiate banks and set them apart competitively |
|
(EMARKETER subscription required to read the full report) |
|
|
|
| | | |
|
CHART OF THE WEEK |
|
|
|
Key stat: Over half (55%) of US adults say their financial situation is getting worse, the highest rate since 2001, according to Gallup data. | | | |
|
