Hi there,

According to our data, 77% of consumers say they normally use smartphones to make online purchases, compared to 46% who say the same about computers. That gap is widening, and it’s reshaping where brands need to show up, how they need to advertise, and which channels are winning purchase intent.

Our new visual report, “Mobile Commerce in 2026: How Marketers Can Win in an App-First Economy,” maps the mobile commerce landscape with EMARKETER data on shopping app adoption, Gen Z discovery and purchase behavior, retail media growth, and where ad dollars are flowing next.

Enjoy the insights,
Peter Allen Clark
Senior Analyst and Editor, Media Content
EMARKETER


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