A weekly film and box office newsletter. Howdy, folks! "The Devil Wears Prada 2" had an absolutely massive opening weekend with $77 million domestic, and who could possibly have seen this coming except every Millennial woman ever? It was a sign of confidence that Disney dated this 20th Century Studios legacy sequel on the same weekend usually earmarked for Marvel movies, but the popularity — nay, the passionate adoration — of the original all but signaled this thing was going to be big. The 2006 film is a heavily rewatched comfort movie for an entire generation, and the only question here is why it took Disney so long to make the sequel. Indeed, Hollywood pumps male-driven follow-ups into theaters like an assembly line (see: "Top Gun: Maverick," "Jurassic World," etc.), and it's high time it tapped into the power of nostalgia from Millennial women. The opening weekend number — fueled by a 76% female and 58% over 35 audience — is even more impressive considering "The Devil Wears Prada 2" is a compelling comedy, not a high-concept YA adaptation like "The Hunger Games" or IP twist like "Barbie." It's a pretty straightforward movie movie — you know, the kind Hollywood used to make all the time in the '90s. And it's a delight. It also comes on the heels of a swell run for female-driven movies in theaters, as "The Housemaid" ($402 million worldwide) and "Wuthering Heights" ($242 million worldwide) both hit thanks to a majority female audience. Now, try not to act too surprised when Warner Bros.' "Practical Magic 2" is a huge hit this fall. Adam Chitwood Be sure to follow me on my socials linked below for the latest updates. DMs are open for tips.    
Box Office: ‘The Devil Wears Prada 2’ Kicks Off Summer With $233 Million Global OpeningThe first weekend of the summer box office is seeing an overall total of $174 million, a 19% increase over last year thanks to a strong opening weekend for 20th Century’s “The Devil Wears Prada 2” and a remarkable second weekend hold for Lionsgate/Universal’s “Michael.” “Prada 2” leads the charts with a $77 million domestic and $233 million global opening, above the $74.3 million domestic/$160 million global start of last year’s summer kickoff film... 
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