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MAY 4, 2026 |
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In this edition: |
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TOP STORY |
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Retailers in April proved that breakthrough moments come from bold repositioning, experiential stunts, and quiet backend innovations that reshape operations. Here are the three retailers that won April's “Unofficial Monthly Retailer Awards.” |
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IN THE NEWS |
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Brands build TikTok Shop storefronts, turning the channel into a direct driver of sales. TikTok Shop is evolving from a discovery channel into a transactional layer, creating new opportunities for brands to collapse the funnel between awareness and purchase. |
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High-protein offerings coax cautious consumers into spending. Demand for protein-packed products and menu items remains strong, even as cost-conscious consumers pull back and trade down in other areas. |
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Insurgent brands captured outsize FMCG gains in 2025. More growth in the fast-moving consumer goods (FMCG) sector is coming from “insurgent” brands, according to Bain & Company. |
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EMARKETER SUMMIT |
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Every question moving 2026 ad dollars gets worked on May 14 at City Winery NYC |
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Commerce media trends with Newell Brands, Horizon Commerce, Chobani, and Ferrero? ✅ |
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Spring ad forecasts from Sarah Marzano? ✅ |
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CTV post-Upfronts with Hershey, Haleon, and M+C Saatchi Performance? ✅ |
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AI's next move with Bayer, Modelez, and Seer Interactive? ✅ |
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Fireside chats with NBC Universal's Mark Marshall and Digitas' Liane Nadeau? ✅ |
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Seats are filling. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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The current surge of sports betting promises to also increase access to valuable marketing data. Genius Sports, a technology company that manages sports data for sportsbooks, leagues, and media companies, is making its betting-related data and insights available to programmatic advertisers through newly announced partnerships with agencies, publishers, SSPs, and DSPs. |
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QUIZ |
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Which of the following luxury brands has the highest rate of counterfeit products on the market? |
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A) Goyard B) Saint Laurent C) Louis Vuitton D) Gucci |
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