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MAY 4, 2026 |
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In this edition: |
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TOP STORY |
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The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines. |
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IN THE NEWS |
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Google’s eyes long-rumored Gemini ad debut. Gemini’s main competitor, ChatGPT, continues to lean into advertising as a key future revenue stream after beginning an ad pilot earlier this year. |
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LinkedIn revenues grow 12% as paid video yields strong results. Paid video content increased almost 30% YoY “as creators connect with their audiences and grow their businesses,” said CEO Daniel Shapero. |
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X’s ads manager redesign aims to reboot its struggling ad business. The update is aimed at improving advertiser control, campaign speed, relevance, engagement, ROI, and targeting precision. |
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EMARKETER SUMMIT |
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Every question facing ad buyers in 2026 gets worked on May 14 at City Winery NYC. |
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The latest Spring advertising forecasts? ✅ |
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AI perspectives with Bayer, Mondelez, and Seer Interactive? ✅ |
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CTV’s after the Upfronts with Hershey, Haleon, and M+C Saatchi Performance? ✅ |
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Commerce media trends with Newell Brands, Horizon Commerce, Chobani, and Ferrero? ✅ |
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Fireside chats with NBCUniversal’s Mark Marshall and Digitas’ Liane Nadeau? ✅ |
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Seats are going fast. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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Two major brands are demonstrating how to integrate creators across the full commerce funnel, not just for awareness but for driving actual transactions. |
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"Connection is always valuable," said Cory Weaver, head of influence at Gap Inc., in an episode of "Behind the Numbers." "Creators are humans at the end of the day. They thrive on human connection." |
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PODCAST |
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We discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple, whether the company needs another “iPhone moment,” and the top priority for incoming boss John Ternus. | | |
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