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MAY 4, 2026 |
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Key stat: 70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean. |
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Beyond the chart: |
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Use this chart: Drop this in your next strategic planning or budget allocation meeting to show where peer marketers are focusing their attention. Use the 70% genAI figure to validate your AI investment priorities, and point to the bottom of the chart to challenge whether your team is overweighting trends that peers have already deprioritized. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality. | | | |
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