Digiday Daily

May 04, 2026

Publishers have weathered every digital headache going — ad tech tax, murky supply chains, algorithm whiplash — but there’s a new one that, even in passing, makes jaws tighten: third-party content scraping.

TOP STORY

AI Revenue Generation

From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.

OTHER THINGS TO KNOW

According to research from Keen Decision Systems, only 10% of marketers incorporate prior knowledge into their forecasts, an indication that most start from scratch every time. Partner insights from Keen Decision Systems.
As retail media and programmatic spend surge, independent agencies are juggling more platforms, more data and more expectations. As a result, execution is becoming the biggest risk to performance and retention. Partner insights from Pathlabs.
AI gives marketers speed. Landing pages that used to take weeks to build now take minutes. But people with disabilities stop buying from brands whose AI-built sites make it impossible to complete a purchase. Partner insights from AudioEye.

MEDIA & PLATFORMS

The Creator Economy

The state of generative AI in the creator economy

A look at how the creator economy is using generative AI, from workflow help to identifying partnerships in DMs.

Member exclusive

Media Buying Briefing: Rival trade bodies emerge to contend programmatic's future

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.

PARTNER INSIGHTS FROM GOOGLE AD MANAGER

How programmatic is solving the challenge of making live streaming global

During the Cricket Asia Cup, Google Ad Manager’s Dynamic Ad Insertion delivered personalized ads to more than 11 million concurrent devices — establishing a precedent for programmatic live performance and technical reliability.

MARKETING

Marketing on Platforms

TikTok recreates its ads for billboards through Vistar partnership

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.

PARTNER INSIGHTS FROM OPTABLE

Why publishers who wait on agentic AI risk falling behind

Agentic workflows fueled by quality data allow teams to make better decisions quickly. But nearly one-third of publishers lack immediate plans to invest in agentic solutions, putting them at risk of falling behind.

PARTNER INSIGHTS FROM NEXXEN

How native CTV is solving the channel’s attention problem

While in-stream remains highly effective for storytelling and scale within premium content environments, native formats can engage audiences at the exact moment of decision, when viewers are actively choosing what to watch.