Hi there,

Creative is widely recognized as a key performance driver, so why is it still so hard to optimize in real time? We asked 111 US agency and marketing professionals with $5 million or more in annual media spend:

• Why does creative remain under-optimized despite broad recognition of its importance?
• How do slow feedback loops and fragmented platforms limit creative performance?
• What role is AI playing in shifting creative from automation to optimization?

Find the answers in “Marketers Believe Real-Time Creative Optimization Can Unlock a 20% Performance Lift,” available now.

GET THE REPORT

Best,
EMARKETER

Created in partnership with Perion.