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APRIL 20, 2026 |
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In this edition: |
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TOP STORY |
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Many retail media networks operate independently from core business functions, but staying disconnected may limit how far they can grow. |
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"Most retail media networks essentially were launched as startups within large legacy organizations, and they are tasked to grow and scale quickly in an industry that the rest of the retailer is not familiar with, which is media," said Molly Hjelm, head of retail media for Ace Hardware's RedVest Media network, during IAB’s Connected Commerce event last week. |
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IN THE NEWS |
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Amazon leads discretionary purchase-intent clicks as Walmart dominates essentials, per industry KPIs. As the two biggest names in retail vie for the same consumers, Amazon gained in browsing, comparison, and product-discovery segments, while Walmart held the advantage in household goods tied to replenishment. |
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Uber Eats adds at-home returns for retail items. Users can send back eligible purchases and receive immediate refunds, all without leaving their home. |
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Brand success on Reddit relies less on promotion and more on participation. Unlike Instagram or TikTok, Reddit doesn’t reward users for their number of followers or algorithmic reach, so engagement depends entirely on its value to communities and its members. |
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ANALYSIS |
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Last month, Formula E, the motorsport championship for electric cars, invited creators to test its cars and compete in a live, knock-out style race streamed on its YouTube channel. The event drew 5.8 million viewers, the league reports. |
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As a challenger sport, Formula E has recognized the power of creators in building brand awareness and connecting with new consumers. Instead of strictly promoting clips from the actual races on social and hoping viewers tune in, the brand is leaning into original digital content that drives broader interest. |
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QUIZ |
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Grillo’s Pickles is teaming up with what brand to release a limited-edition pickle-flavored beverage? |
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A) Fanta B) Red Bull C) Mike’s Hard Lemonade D) Pabst Blue Ribbon |
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