Dear jan,

When I consult with business owners, I ask one question before anything else:

What is your conversion rate from inquiry to appointment?

Most owners pause. Some guess. Very few know the actual number.

In private practice healthcare, that number — and a handful of others just like it — determines almost everything. Your revenue ceiling. Your marketing ROI. Whether a new patient ever makes it past the front desk.

Most practices I have seen through my work with HIP Creative are running at 40–60% of their actual revenue capacity. Not because the doctors are bad at medicine. Because no one ever showed them where the gaps are.

Here is what I have observed across hundreds of practices:

The phones ring and nobody answers. Industry data shows that nearly one in three calls to a private practice goes unanswered. Every missed call is a missed patient.

New patient offers attract the wrong leads. When the front of the funnel is broken, you get volume without quality — and your team burns out chasing leads that never close.

Treatment plans get presented once and never followed up. Patients say “let me think about it” and your team moves on.
Those patients become someone else’s revenue.

None of this is a clinical problem. It is a systems problem.

And systems can be fixed — once you know where the leaks are.

That is precisely what the Practice Profit Diagnostic is designed to do. HIP Creative built this report to give you a clear picture of where your practice stands and what it would take to close the gaps.

You can get it at no cost. No obligation. Brian Tracy readers get priority access.

Run My Practice Profit Diagnostic →

To your continued success,

Brian Tracy

P.S. I always say that you cannot improve what you do not measure. This diagnostic gives you the measurements. Everything else follows from that.