Consumer Technology Association SmartBrief
Plus: Apple lets Siri get chatty with other AI
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March 27, 2026
 
 
Consumer Technology Association SmartBrief
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Today's Digital Pulse
 
Google's OS accelerates the SDV revolution
 
LAS VEGAS, NEVADA - JANUARY 5: ZF Software -defined vehicle is displayed at CES, the world's largest annual consumer technology trade show on January 5, 2023 at the Las Vegas Convention Center in Las Vegas, Nevada, United States.
 (Photo by Tayfun Coskun/Anadolu Agency via Getty Images)
(Anadolu/Getty Images)
With the launch of Android Automotive OS for Software Defined Vehicles, Google is accelerating the shift toward software-defined cars. The platform allows automakers to deliver faster, targeted over-the-air updates and enables key features like personalized driver profiles and proactive maintenance alerts. Virtualization built into AAOS SDV also allows software teams to develop and test features before hardware is finalized, streamlining global collaboration and vehicle innovation.
Full Story: InsideEVs (3/25)
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Automated fulfillment, available now
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Smart Home
 
It’s Onn! Walmart expands with streamer, smart TVs
Walmart is signaling a major expansion of its hardware strategy, moving beyond its budget Onn streaming boxes to a comprehensive ecosystem that includes Google TV-powered televisions. Leaked images and regulatory filings reveal that Walmart is preparing to launch a lineup of Onn TVs in multiple sizes, aiming to offer consumers a unified home entertainment platform.
Full Story: Digital Trends (3/26)
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How renters can stay compliant and safe with security setups
CNET (3/27)
 
 
Netflix gives subscription prices a slight bump
Ars Technica (3/26)
 
 
Unlock Google Home with these essential voice commands
CNET (3/23)
 
Unify data across teams, tools, systems
Finance and Supply teams at CPG companies often see discrepancies in shared metrics due to data silos, leading to misaligned results and delayed actions. Join our exclusive webinar on March 31st to discover how to connecting disparate systems into a unified semantic layer Register now
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Vehicle Tech
 
Michelin says new tires boost EV efficiency, sustainability
 
Michelin, the French company, has a booth at the Lyon Motorcycle Show in Lyon, France, on February 26, 2026. The show is the largest European trade show dedicated to motorcycles and two-wheelers. (Photo by Romain Doucelin/NurPhoto via Getty Images)
(NurPhoto/Getty Images)
Michelin has introduced the Primacy 5 energy and Pilot Sport 5 energy tires, designed to increase electric vehicle range and sustainability. The tires aim to optimize EV efficiency, with the Primacy 5 energy tires receiving an A rating for range improvement. Michelin has set a goal of using at least 40% sustainable materials in its tires by 2030 and 100% by 2050.
Full Story: InsideHook (3/23)
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Mazda seeking own hybrid system for CX-5, not Toyota tech
Autoblog (3/24)
 
 
EV range milestone: 300 miles is new standard, 400 on horizon
InsideEVs (3/24)
 
 
Turn the key on overlooked car tech features
Pocket-lint (UK) (3/26)
 
Get Your Product Data AI-Ready
Product feeds are no longer just for compliance—they power how AI shopping agents find and recommend products. In this webinar, learn how to optimize your product data with trust and intent signals so it's ready for AI-driven discovery and the future of Agentic Commerce. Register now!
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