Ten years ago, Sephora debuted Accelerate, an incubator program supporting early-stage women founders. The program has since produced 41 graduates, with more than half launching at Sephora, including skin care brands Eadem and Topicals, and makeup brand Kulfi. The program’s revamp in 2021 to center on BIPOC-founded brands helped Sephora more than triple its Black-owned brand assortment. While major beauty retailers including Target, Amazon, and Kohl’s have rolled back some DEI efforts over the past year, Sephora and Ulta Beauty are among those that largely haven’t waivered. Per Sephora’s 2025 DE&I Heart Journey Report, Sephora Accelerate remains a pillar of its retail-focused DEI efforts, along with the $100,000 Sephora Beauty Grant, created with the 15 Percent Pledge to support underrepresented beauty founders, awarded to Accelerate graduate MAED last month. While marketing for the 2026 incubator, which opened applications earlier this month, notes those of all backgrounds may apply, “the heart of the program is to improve diversity in our brand community,” Global Chief Merchandising Officer Priya Venkatesh told Retail Brew. Over the program’s 10 years, Sephora has fine-tuned its curriculum to prime brands for success, with newly added content centering on team-building, financial management, and scaling, and long-term growth. Speaking with Retail Brew, Venkatesh reflected on the past decade of Sephora Accelerate and its impact on founders and the retailer itself. Keep reading here.—EC |