This post was created in partnership with SolComms Authentic founder-led brands that are mission-driven and customer-focused have an edge in today’s competitive landscape. That is, if they can stay grounded […]
Tonight, when you’re off the clock, what will you listen to, watch or read? I imagine that most of us would agree that this is a free choice. To watch a silly video on YouTube, read a book on Greek philosophy from the library or scroll your feeds.
How does a boutique social media agency manage 30+ client accounts without the usual headaches? Alexandrea Browman of Sapphire Social shares how Buffer became the backbone of her operation.
When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first.
AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools.