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MARCH 19, 2026 |
Get ready! EMARKETER’s next virtual summit on Commerce Media Trends will go live tomorrow, March 20. Reserve your spot now! |
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In this edition: |
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TOP STORY |
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Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand. |
"We're talking about a population that has so much time on their hands and is very heavily invested in the culture," said our analyst Paola Flores-Marquez on a recent "Behind the Numbers" episode. |
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IN THE NEWS |
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How Amazon’s potential USPS pullback could squeeze rival retailers and reshape last-mile delivery. It will reduce the number of packages it ships by at least two-thirds when its current contract expires later this year. |
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Macy’s is cautiously optimistic about its 2026 performance. The retailer is citing “resilient” spending from middle- and upper-income consumers. |
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General Mills trims prices, but shoppers don’t bite. Budget-conscious shoppers are trading down to private labels, while health-focused consumers are gravitating toward fresher, less-processed alternatives. |
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ANALYSIS |
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On Jan. 25, Netflix livestreamed climber Alex Honnold scaling Taipei 101, one of the world's tallest buildings, without ropes or safety gear. The event brought in over 6 million viewers, and continued the streaming giant's investment into live, tentpole events that could change how marketers approach streaming campaigns. |
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“Netflix helped train audiences to watch shows on their own time, so it’s a big deal to see the platform lean back into live experiences,” said Adam Cohen, CEO and founder of out-of-home ad network Stic. |
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QUIZ |
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Which type of email messages generated the highest revenue per send for retailers in 2025? |
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A) Back-in-stock alerts B) Shopping cart abandonment C) Post-purchase D) Loyalty |
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