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MARCH 19, 2026 |
Get ready! EMARKETER’s next virtual summit on Commerce Media Trends will go live tomorrow, March 20. Reserve your spot now!
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In this edition: |
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TOP STORY |
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As social media giants go to trial for alleged addictive practices, marketers should prepare for a shakeup. |
Last week, lawyers gave closing arguments in a California case that seeks to determine whether Meta and Google's YouTube are liable for harms caused to children who use their platforms. The high-profile case is
expected to be a bellwether for thousands of similar lawsuits. |
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IN THE NEWS |
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Brands adopt shade as an emerging marketing tactic. 2026 is already seeing a trend of combative marketing, with high-profile brands leaning into negative depictions of competitors—even if they don’t name names—to capture attention and drive social engagement. |
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Oscar viewership declines 9%, its lowest since 2022. 17.9 million viewers tuned into the event this year, compared with last year’s five-year high of 19.7 million. |
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Limited budgets force B2B tech marketers to make tough choices. These budget levels reflect a broader rebound in B2B marketing investment in 2026. |
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ANALYSIS |
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Social commerce has moved beyond a trend or an experiment and become a real part of how people are shopping today. “What started as discovery and inspiration has now become shoppable, immediate, and increasingly transactional, often in a single sitting,” said our analyst Suzy Davidkhanian on a recent episode of “Behind the Numbers.” |
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QUIZ |
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How many B2B buyers prefer a rep-free experience, according to a Gartner survey? |
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A) 25% B) 33% C) 67% D) 80% |
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