Which Podcast Metrics Actually Matter?
The Podglomerate SVP, Joni Deutsch shares insights on measuring real audience engagement.
We spoke with Joni Deutsch, SVP of Podcast Marketing and Audience Development at The Podglomerate and an esteemed member of IADAS about what truly drives podcast growth.
“A download is like checking out a library book,” she says. “You don’t know if someone actually read it.”
If downloads only tell part of the story, which metrics actually signal real audience engagement? And what does it take to build a career in media when the path isn’t always clear?
In the full interview, Joni shares lessons from her journey from public radio to podcast strategy, along with advice for the next generation of creators.
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