As AI transforms search, citations and brand mentions are becoming as important as traditional rankings.
Digital PR gives brands a scalable way to build authority by turning expertise and data into media coverage that earns links, mentions, and trust signals across the web.
In this session, Kevin Rowe reveals the framework behind 12 digital PR campaigns that generated more than 1,000 media placements, and explains how teams can replicate this process using research-driven stories and AI-powered workflows.
Takeaways:
- The campaign type responsible for the largest share of earned links
- Examples of research-driven campaigns that journalists love to cover
- AI tools you can use to launch a campaign within 30 days
