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Why Googling “How to Go Viral On YouTube” Is Exactly Why You’re Not
What nobody tells you about how to go viral on YouTube.
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I used to watch my own videos the morning after posting them, cringing at every pause, every awkward laugh. I’d tell myself, maybe next time, maybe I’ll do it differently.
And yet, some random clip, barely edited, would explode overnight. The views, the comments, the DMs? All of it landing in my lap. I’d sit there, asking: why that one?
But surprise, surprise… It’s never the camera, the lighting, or the algorithm.
It’s the part of yourself you’re too scared to show.
The Things You Hide Are The Only Things Worth Watching
When I started coaching online, I thought I had to be perfect. Polished. Professional. Unshakable. Hundreds of people were emailing me for help, but I froze.
Imposter syndrome had me convinced I wasn’t ready.
Then I stopped listening. I started showing the moments where I wasn’t confident. And everything changed. People responded to the real me, not the version I kept tucked behind a professional mask.
We obsess over thumbnails, titles, trends. None of it matters if we’re hiding the messy, awkward, human parts.
The truth is magnetic. The parts that make someone nod and whisper, yeah, me too, are the only parts that stick.
“People click because they see themselves in you, not because your edits are clean.”
That sentence rewired how I make content. I stopped trying to impress strangers and started speaking to the person who needed to hear it right now.
Just One Tiny Decision… But It’s Why You’re Not Viral
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It’s small but heavy: staying safe.
Rehearsing every line. Showing only the parts that look competent. Protecting your ego instead of showing what’s real.
“The first time someone watching your video thinks, ‘This guy gets me,’ you’ve already won.”
Anything else is just extra.
What I Realized After 1,000+ Emails, Calls & Launches
Authenticity scales better than any editing hack.
Originality beats mimicry.
Sharing your story, raw, nervous, messy, creates gravity that no thumbnail ever could. People aren’t clicking for polish; they’re clicking for connection.
I’ve packaged old courses, launched free summits, sent out a hundred thousand emails, and watched the same lesson repeat.
The content that consistently wins is always the one that’s closest to what I actually feel, not what I think people want to hear.
Your Next Video Could Change Everything
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It doesn’t matter how many subscribers you have. Doesn’t matter if your camera sucks or your room is a mess.
It matters if you’re willing to say the things you’ve been hiding. If you’re willing to show the side of yourself you normally keep behind closed doors.
That’s the only thing that will give someone a reason to watch, share, and come back.
It’s scary as hell. I know. I’ve been there. But it’s the only thing that works.
That’s the side that makes them care.
If you want to see how this actually plays out in a concrete, repeatable way, my full guide breaks down 26 examples creators actually used to get attention:
What’s the side of yourself you’ve been hiding in your videos? Share just a word or a sentence. This space is safe and I’ll read every single one.
Keep Talking,
Liam
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Visibility systems to grow your personal brand, audience + authority with guest appearances. First online sale in 2001. Built multiple 6–7 figure online businesses. 400+ interviews. Malta, Stockholm, Sydney. Love soccer, surf & burritos.
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