The weeklong, three-ad campaign culminates with a premium spot just before kickoff.

	View in Browser
Tuesday, February 3, 2026

American Marketing Association

Those Who Know Less About AI are More Likely to Adopt It

Who’s more open to adopting AI: savvy tech experts or beginners? A Journal of Marketing study finds that people with lower AI literacy are most receptive to AI—here’s why.

Emma

The RFP Guide: Email Marketing for Higher Education

A practical framework for evaluating, scoring, and selecting the right email marketing platform for colleges and universities.

Adweek

FanDuel Gives Football a ‘Last Call’ Ahead of the Super Bowl

The weeklong, three-ad campaign culminates with a premium spot just before kickoff.

Chief Marketer

Bud Light Ad Reunites its Super Bowl Trio to Crown the Keg

From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate the real MVP: the keg.

Marketing Dive

State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

CMSWire

What Customer Data Integration Really Means — and Why It’s Not Just Aggregation

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.Continue reading...

Adweek

Disney CEO Bob Iger Says He’s ‘Incredibly Proud’ Amid Reports of Exit

Iger alludes to Disney exit amid reports he'll leave before his contract ends.

Marketing Week

Marketoonist on AI adoption

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist hereSource

BrandCulture

Sympathy for Gen Z: Why The Future Might Look Brighter Than You Think

Gen Z may feel behind today, but rapid advances in medicine, AI, and space could make their future healthier, longer and more expansive than any generation before.

Digiday

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built

Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its …

CMSWire

ai12z Launches 'Vibe Coding' for No-Code AI Assistants

Natural language interface lets marketers build adaptive digital assistants without developer support.Continue reading...

Marketing Week