Every casino in the world has an edge over its players.
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But why are some casinos more profitable than others? And why do some casinos even go bankrupt?

On the surface, it seems like all you need is a statistical advantage over the players for you to mint money.

But that's only one small part of the equation—kind of like thinking marriage is just about finding someone who likes the same Netflix shows as you.

But that’s only one small part of the equation.

You must also figure out how to

• Attract new customers
• Retain existing customers
• Incentivise customers to spend more

Clearly, there are a lot of moving parts, and one person can’t manage everything.

So, how does a casino do it?

The secret is this…

A casino has systems for everything they do.

For example…

A casino has a system in place to incentivise its best customers to come back often by offering perks like free accommodations, transport, etc.

Translation: "Thanks for losing $50,000! Here's a free hotel room worth $200!"

Now you might not be running a casino, but you’re managing your own trading business.

So, how do you become the house?

Well, you must have systems in place.

This means having…

• ​Trading systems that work so you have an edge in the markets.
• Risk management systems so you don’t blow up.
• The discipline to follow the rules, no matter how you feel.

Remember…

Casinos don't get lucky. They get systematic. And they make money while people have fun losing theirs.

Be the casino, not the customer.

Cheers,

Rayner "be-the-casino" Teo