Final Entry Deadline is on Friday, Dec. 19th! Enter Now
Farah Merhi on Turning Passion Into a Brand
23M followers later, she’s sharing the advice every creator needs. Read her tips for building a successful brand and entering The Webby Awards
Farah Merhi is who the Internet turns to for everything home decor. The entrepreneur, designer, author and creator has shaped the way millions think about home design, with more than 23 million followers across platforms.
Her smart (and chic) content has made her one of the most recognized creators in the home and lifestyle space. She expanded her digital presence into the furniture brand Inspire Me! Home Décor, with plans to grow further beyond social.
This year, she joins the 30th Annual Webby Awards as a Judge. In our conversation, she shared what it truly takes to turn a social following into a lasting brand. Her approach centers around a few essentials: embrace discomfort, stay grounded in your why, and remain open to the pivots that drive growth.
Read her insights to see how authenticity and consistency shaped her strong brand.
Enter Before the Final Entry Deadline Next Friday!
Creators are no longer just shaping culture, they are building full-scale businesses and transforming how brands connect with audiences. Our new Creator Business categories celebrate that shift with honors for Creator Launch or Drop; Cross-Platform Presence; Home & Design; Podcast; Real Estate and more!
Submit your work before the Final Entry Deadline next Friday, Dec. 19.
How NYC Showed Up for Where New York Makes It
Last Week The Webby Awards created a 24-hour portrait of NYC creativity with "Where New York Makes It." This citywide campaign spotlighted the real spaces where creators, artists, brands, and New Yorkers bring their ideas to life. Along with our partners at NYC Tourism and the Mayor's Office of Media and Entertainment, iconic city voices like the Empire State Building joined the effort, sharing quick POV videos that opened the doors to their creative worlds and offered a rare behind the scenes look at where they make it in NYC. Dive into the full recap to catch up on the key moments.
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