The Gift: The 16 most popular gifts this year
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The Gift

December 11, 2025

Good evening. Tonight, the most popular gifts of the year, according to readers of this very newsletter. Including:

NYT Wirecutter, GLDN, Falcon, Mejuri, Bird Collective; illustration by Con McHugh for NYT Wirecutter

The Gift, wrapped

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By Sofia Sokolove

Sofia is head of Wirecutter’s newsletters.

This year, the first full one of this newsletter, we’ve brought you hundreds of gift recommendations. For the usual occasions — birthdays, Valentine’s Day, and Father’s Day, yes — but for a lot of life’s other moments, too. Gifts to uplift a friend facing fertility challenges, ground the newly divorced, or offer a small comfort after a natural disaster. And this beaded turkey pillow, just because.

Gifting is both a vessel and a portal into the ways we care for each other. It’s how we share one of the most important facets of our humanity: making others feel seen. And it can also be a very real stressor, another thing on a long laundry list in, say, mid-December as the holidays encroach.

Our hope, always, is that this newsletter helps you with all of that. So it’s thrilling to see such an eclectic mix on this list, the 16 most-clicked gifts from The Gift this year.

There’s sparkly jewelry, heirloom apparel, the practical and the extremely impractical. Each of them bestowed upon and unwrapped many, many times by many of your loved ones, in the big and little moments of their lives. What a privilege to help you connect with those who are important to you. You are so very important to us. Merry, merry.

Your 16 most-clicked gifts


16) An adorable chickadee hat
From: 12 gifts for animal lovers

15) A cozy-cool embroidered personalized sweatshirt
From: 10 gifts that scream summer camp nostalgia

14) A pint-size Italian desk calendar for minimalists
From: 12 itty-bitty gifts we love

13) Convenient pouches with cheery produce prints
From: Will someone please give me this adult Easter basket?

12) An elegant enamelware jug (that doubles as a vase)
From: 14 hostess gifts that got me invited back

11) A classic, shimmery eyeshadow palette that’s as close to universal as we’ve found
From: The best beauty products to gift, according to a Wirecutter beauty expert

10) A delightfully squishy duck lamp in the throes of an existential crisis
From: 9 holiday gifts we (already) bought

9) A floral signet ring for new beginnings
From: 9 gifts we’d give to celebrate life’s in-between moments

8) A near-perfect pair of dainty diamond hoops
From: 11 gifts we were delighted to receive

7) A playful … toothbrush holder
From: 6 gifts that have really wowed us lately

6) A stunning porcelain twisted vase
From: 8 highly giftable vases

5) A timeless fisherman’s sweater from a 200-year-old Irish textile company
From: 5 sweaters that would make truly excellent gifts

4) A perpetually sold out diamond-studded cuff bracelet
From: The gifts we’re most excited to give this year

3) A whimsical-yet-elegant bow necklace
From: 8 gifts that have delighted us lately

2) A colorful, vibrant, and breezy silk caftan
From: Gifts that have made our days recently

1) Socks that feel like walking on clouds
From: I give these cozy socks to everyone

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more

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Wirecutter’s most popular gifts of all time

Our 100 ultimate hall-of-fame gifts onsite range from the classic (cozy slippers) to the zany (glowing potato light).

One last gift (for you): All of these Wirecutter favorites — including a few great gifts — are on exclusive sale right now.

You can reach the Wirecutter Newsletters team at newsletters@wirecutter.com. We can’t always respond, but we do love to hear from you.

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