Digiday Daily

December 10, 2025

Presented by

Brands and media buyers will have to pay close attention to whichever rival proposal for Warner Bros. Discovery wins out (barring unforseen other bidders). Further consolidation in the media industry will have repercussions for advertisers and the price they pay to reach a Balkanised viewing public.

Most buyers expect that should Netflix’s acquisition go ahead after Q3 2026 – creating a “Goliath” in the streaming market – the company would gain leverage in pricing discussions. Still, Paramount looms.

TOP STORY

Business of TV

Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery

Analysts and media buyers expect ‘upward pressure’ on CPMs, should Netflix win the tussle with Paramount.

OTHER THINGS TO KNOW

Blockboard CEO Matt Wasserlauf spoke with Digiday about how marketers are driving growth through smarter, more accountable programmatic CTV buys. Partner insights from Blockboard.
First-party data offers publishers, commerce media networks and social platforms deeper insight into their audiences for targeting and measurement. Partner insights from Nexxen.
A single-provider model dominates identity infrastructure, leaving gaps in customization. A more effective approach defines a strategic identity core and surrounds it with composable extensions. Companies retain provider control as they evolve their identity stacks. Partner insights from Adstra.

MEDIA & PLATFORMS

Evolving Agencies

Horizon's Blu AI platform focuses on being a transparent business consultancy

Blu is essentially a content marketing platform that uses a variety of LLMs to help the independent agency’s clients craft broader business goals through the prism of media

A MESSAGE FROM CRITEO

Make every ad, offer and moment feel like discovery, not noise

Shoppers say online shopping can feel dull — uninspired, fragmented and short on surprise and delight. To create richer, more memorable experiences, brands and retailers are upgrading their advertising with commerce intelligence. Lift every shopping moment with AI trained on commerce and built to match every shopper with the right products, right when and where it matters most.

Learn more

Member exclusive

Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.

PARTNER INSIGHTS FROM SIMPLEFEED

Is rethinking syndication the way forward for publishers in the AI era?

With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. How do publishers reach viewers, build brand recognition and generate revenue? Syndication is an answer.

MARKETING

The Programmatic Marketer