Good morning CVELU,

Today is a historic day.

Today is the day Australia becomes a world leader in protecting children online.

The social media laws that have come into effect will change lives. They will save lives.

This world-first law has been almost two years in the making.

On May 19 last year, News Corp Australia launched the Let Them Be Kids campaign advocating for children under 16 to be restricted from social media because of the obvious physical, mental and emotional harm the tech platforms were having on Australia’s children.

Critically, the campaign had the support of parents who had tragically known better than most the devastating toll social media can have on young children.

Their children had taken their own lives, unable to continue to fight the predators, bullies and powerful algorithms that had caused them so much pain.

These laws are their legacy.

We are incredibly proud of the role Let Them Be Kids has played in helping make these laws a reality.

But the real heroes here are the incredibly brave and determined parents we had the pleasure of working with to deliver this result.

Let Them Be Kids gave these courageous parents a voice when no one was listening. And now the world is.