"Just send me the pricing."

Translation: "I'm about to compare you to everyone else on a spreadsheet."

If you just fire back a number, you lose. You become a line item. A commodity. The cheapest option wins.

Here's the move: don't send a price. Send context.

A page that shows what they're getting, why it's worth it, and what happens after they buy. Make it impossible to compare you apples-to-apples with the vendor who's half your price and half your value.

Same number. Completely different conversation.

We made you a template:

​[LINK TO TEMPLATE]​

Copy it. Send it next time someone asks for "just the pricing."

— Andrew "deal page daddy" Mewborn

P.S. If they still want to compare on price after seeing this, they were never your customer anyway.