Digiday Daily
July 01, 2026
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Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year, Digiday has learned.

According to separate Digiday sources, OpenX’s leadership reshuffle comes as competitive supply-side platforms also explore their future options, with similar high-profile exits in the space expected in the latter half of 2026.

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TOP STORY

Strategizing for the Future
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OpenX hunts new CEO after parting ways with Matt Sattel as chief executive

The ad tech company is switching leaders, ending the current CEO’s five-month term in office.

OTHER THINGS TO KNOW

  • According to a recent Digiday and Piano survey, the majority of publishers (84%) are currently using or actively piloting AI tools for ad sales or ad operations, including proposal generation and campaign management. Partner insights from Piano.
  • As it becomes possible to interpret content in a more detailed way — including the intent, tone and emotional signals surrounding it — context begins to take on a more central role in how impressions are evaluated. Partner insights from Seedtag.
  • The Next Gen Store Awards honor the brands and retailers experimenting with in-store technology, innovative store formats and standout activations, redefining how consumers engage with physical retail. Enter by next Friday, July 10 to save.

MEDIA & PLATFORMS

Marketing on Platforms
OpenAI looks beyond a single ad format with image, video and conversational ads in the works

OpenAI is hiring San Francisco-based software engineers to build text, image video, native, conversational and interactive ads.

Subscriptions
The Economist’s launches new audio and video tier targeting younger subscribers 

The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.

Zero-click Future
How Time and others are rebuilding parts of the web for AI agents 

Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.

PARTNER INSIGHTS FROM TALON.ONE

How agent-visible promotions help brands win in the agentic era

PARTNER INSIGHTS FROM TATARI

The case for streaming sponsorships

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MARKETING

The Creator Economy
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Creators aren’t just in marketing’s entertainment era. They’re driving it

How creators became the talent behind marketing’s entertainment pivot.