Digiday Daily

June 30, 2026

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Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with no independent auditor checking the math. CMOs usually have to fight for years to change that. OpenAI didn’t wait for one.

Speaking to Digiday, the AI firm’s boss Dave Dugan said the arrival of third-party measurement is “a natural evolution” from where the platform is today.

TOP STORY

Marketing on Platforms

OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’

Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.

OTHER THINGS TO KNOW

Join us in Miami, September 14-16 at the Digiday Publishing Summit to hear how media companies are building and adapting their business models to address and overcome current industry challenges. Price increases after July 6th.
Agentic readiness means getting the fundamentals right. When a brand’s loyalty and promotions data foundations are in place, connecting to agentic commerce platforms becomes a straightforward integration, not a replatforming effort. Partner insights from Talon.One.
Transparency has become a universal platform claim, but unlike the challenges of transparency in media buying — which are understood — a new focus of understanding is required for newer AI-powered, end-to-end planning and buying platforms. Partner insights from 3C Ventures.

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MEDIA & PLATFORMS

Marketing on Platforms

‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way

Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.

PARTNER INSIGHTS FROM BLOCKBOARD

What AI is about to expose about programmatic advertising

For years, the advertising industry had a convenient villain: fraud. But as AI-driven automation removes layer after layer of manual execution from media buying, the problem of structural waste is coming into focus.

MARKETING

The Sports Marketing Playbook

How the Chicago Bulls retooled their sponsorship business to meet CMO data demands

As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.

PARTNER INSIGHTS FROM CANNES LIONS

Why making creative a long-term business strategy compounds value

Brands that build salience and move consumers to take action all have a common denominator: creative marketing and brand-building are at their foundation.