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JUNE 23, 2026 |
Marketing budgets are under more pressure than ever. Yet most teams still evaluate media on delivery, not quality.
In a new report presented by Adelaide, see how campaigns across 16 verticals, including financial services, CPG, retail, and pharma, drove 70% lower CPA and 133% ROAS growth. |
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In this edition: |
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TOP STORY |
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Duolingo has spent the past year proving it can sell ads without breaking what makes its app work. Now it's pushing further into rewarded video with a new format that gives free users something they'd otherwise have to pay for. |
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The company announced Pre-Lesson Energy Sponsorship ahead of Cannes Lions, a format that places a 30-second opt-in video ad at the start of a free user's first daily lesson. Complete the view, and the app unlocks 30 minutes of unlimited Energy, the resource that powers lessons and normally depletes unless you subscribe. |
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IN THE NEWS |
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Omnicom announces Netflix partnership at Cannes Lions to enhance CTV ad relevance. The deal is the first between Omnicom Media and Netflix and is currently available in the US; a global expansion is planned by the end of 2026. |
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WPP wants to standardize agentic ad buying for video. WPP Media launched the Agentic Standards Initiative last week to establish unified technical and governance standards for AI-driven, agentic TV and video buying. |
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WBD rebuilds ad tech on AWS as AI agents take on media sales. Instead of relying on legacy, siloed software for different inventory types, WBD is deploying autonomous AI agents to plan, forecast, optimize, and monetize premium ad space across its entire US linear TV and digital/streaming portfolio via a single platform. |
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ANALYSIS |
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The home furnishings category generates hundreds of billions of dollars annually, yet the shopping experience remains frustratingly complex for most consumers. Nearly every shopper reports feeling overwhelmed by options, with the average furniture purchase taking weeks and requiring dozens of open browser tabs before a final decision. |
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QUIZ |
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True or false? More consumers than B2B buyers direct purchases toward companies with clear social commitments? |
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