This issue of Chart of the Day is sponsored by DoorDash Ads. Reach customers at the moment they’re ready to buy with advertising that connects your brand to high-intent shoppers and drives measurable sales. |
|
JUNE 23, 2026 |
|
|
|
|
|
|
|
|
|
Key stat: Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore. |
|
Beyond the chart: |
-
-
In fact, the pie itself keeps growing: daily streaming viewing across the US and Canada
topped five hours, up 0.7 hours year over year, as viewers juggled more than 10 services and pushed monthly video spend to a record $161, according to TiVo. |
|
Use this chart: Drop this into a CTV planning deck to show clients which apps are winning household attention, not just subscribers. Use it to benchmark your media buy against the top tier (Netflix, Hulu, Peacock) and to argue for shifting budget toward platforms gaining watch time. |
|
| | | |
|
Related EMARKETER reports: |
| | | | |
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
Was this email forwarded to you? Sign up here. | | | |
|
