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JUNE 23, 2026 |
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Which of the following financial tasks do businesses say takes the most time or effort? |
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A) Paying vendors B) Collecting payments from customers C) Making deposits D) Reconciling accounts |
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ARTIFICIAL INTELLIGENCE |
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Fifth Third is launching an AI interface for its mobile banking app in order to improve customers’ mobile experience, per a press release. |
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Instead of needing to navigate through menus, tabs, and screens, app users can type requests in natural language, such as “replace my card” or “find the nearest ATM.” The AI then interprets the request and directs users to the appropriate action or support channel. |
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In this model, AI becomes the primary way customers interact with the app and serves as a conversational layer on top of the bank’s existing digital services. It’s an important step toward agentic banking, where AI carries out tasks on a customer's behalf. |
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CREDIT CARDS |
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Many lower-income consumers primarily view credit cards as an investment in financial access, per a Credit One Bank report. |
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37% of US consumers who earn $50,000 or less say their primary reason for using a credit card is building their credit history and score.
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By comparison, 38% of US consumers who earn more than $150,000 cite cash back and points as their primary motivator. |
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Gen Zers have aged into qualifying for credit cards but may not have the earnings or credit history to access all credit products—roughly 74% of Gen Zers earn less than $52,040, per Lending Tree. |
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DIGITAL BANKING |
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Chime spent $635 million on marketing in 2025—equal to 29% of its revenue—to advertise features that many competitors also offer, per The Financial Brand. As a result, the fintech succeeded in turning its standard offerings into consumer-facing differentiators. |
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The company's best-known features (e.g., early direct deposit and overdraft protection) are not necessarily exclusive to Chime. But consumers increasingly associate them with the brand, as Chime packaged them into a clear promise and marketed them persistently. |
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REPORT |
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With the payment facilitator (payfac) model now a standard driver of platform revenues and retention, digital commerce leaders must evolve their payment offerings alongside AI, social commerce, and a shifting economy to maintain their competitive edge. |
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This deck covers: |
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Total digital commerce platform ecommerce sales and payment value growth forecasts
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How top platforms compare with each other in terms of ecommerce sales and payment value
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What factors will change how digital commerce platforms compete in the coming years |
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(EMARKETER subscription required to read the full report) |
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CHART OF THE WEEK |
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Key stat: 87% of younger wealthy US investors are comfortable with advisors using AI to help manage their portfolios, found Bank of America. | | | |
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