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What you missed at
Crafted 2026
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Crafted 2026 in Seattle brought together some of the sharpest minds in UX, research, and design—and if you weren’t there, you missed a lot. From AI’s real impact on workflows to how teams are scaling insight and influence, the conversations were practical, opinionated, and grounded in what’s actually changing right now. In this issue, we’re sharing some of the best moments from the event—talks, takeaways, and ideas worth your time.
And if you don’t want to miss it again, Crafted is heading to London next!
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What Crafted Seattle revealed about the most valuable skill in the age of AI
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For the past two years, the conversation around AI has been about speed. Faster builds. Faster prototypes. Faster everything. But at Crafted Seattle, a different idea took over: what if speed isn’t the advantage anymore?
When anyone can build anything, the hard part isn’t execution. It’s judgment.
This recap unpacks the most interesting shift happening across product, design, and research right now. Leaders from Cisco, Netflix, McDonald’s, and more all landed on the same conclusion: the bottleneck has moved. The teams that win won’t be the ones shipping the fastest. They’ll be the ones who actually understand what to build in the first place.
And that’s where things get uncomfortable. Because understanding people is messy. It’s not clean data or perfect summaries. It’s hesitation, contradiction, and all the signals AI still can’t see.
If you care about where your role fits in an AI-driven world, this is worth your time. It’s not about tools or tactics. It’s about what becomes valuable when everything else gets easier.
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Watch this
Check out the Crafted sessions you missed at our Insight + page
The conversations don’t end when the event does. Insight+ gives you on-demand access to the best of Crafted 2026, including keynote presentations, expert roundtables, fireside chats, and product discussions from leaders across research, design, and product. Whether you missed Seattle entirely or want to revisit a session that sparked new ideas, this is the easiest way to catch up.
Check out some of the event videos:
Register to explore the highlights, hear directly from industry leaders, and get the insights that shaped some of the most talked-about conversations from the event. And if it leaves you wanting more, Crafted London is up next.
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Listen In
The best soundbytes from Crafted
This special Insights Unlocked episode captures the biggest ideas from Crafted Seattle—and the tension everyone’s feeling right now. AI is making it easier than ever to build products, generate ideas, and move fast. But across every conversation, one question kept coming up: are we building the right things?
Featuring leaders from UserTesting, Cisco, McDonald’s, Yum! Brands, Stanford, and more, this recap goes beyond surface-level takeaways. It digs into how product, design, and research teams are rethinking their roles as AI reshapes workflows—and why human judgment, not automation, is becoming the real differentiator.
If you want a fast, thoughtful way to catch the themes that defined the event, this is it. It’s part recap, part reality check—and a clear look at what it takes to stay relevant as everything speeds up.
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Connect customer insight directly into your AI workflows
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| AI tools are only as useful as the context they can access. UserTesting’s MCP Server helps teams bring trusted customer insight directly into the systems, agents, and workflows where decisions are happening. Instead of digging through reports or switching tools, researchers and product teams can make user feedback instantly accessible to AI-powered workflows—making insight easier to scale, reuse, and act on across the organization.
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Reach the audiences most teams can’t
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| Some research questions require more than a general audience—you need the right people. With UserTesting and User Interviews together, you can access hard-to-reach, niche participants with the speed and scale teams expect. From B2B roles to specialized demographics, this capability helps you recruit with precision and confidence. If your research depends on getting the right voices in the room, this is how you make it happen..
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Webinar: How AI is changing the way UX teams generate and share insight
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Join us on July 8 at 11:00 AM EDT to see how leading UX and design teams are using AI to reduce uncertainty, validate earlier, and make stronger decisions with confidence.
This session goes beyond theory with a live look at how teams are actually working inside tools like ChatGPT and Claude, using real customer insight. If you’re trying to scale your impact without sacrificing quality, this is one to attend.
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