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JUNE 22, 2026 |
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Financial media networks’ transaction data across tens of millions of merchants and retailers gives advertisers a fresh angle when planning and measuring campaigns. This is a crucial value proposition made by PayPal Ads to advertisers looking to convert customers and compare allocations between various retail media networks. |
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PayPal processed 25.4 billion payment transactions in 2025, according to internal data.
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PayPal users represent nearly a third of the US population (32.2%) or 92.1 million core users, per EMARKETER. |
PayPal added an identity layer on users accounts with last month’s debut of Ads ID, aiming to make it easier for advertisers to reach specific audiences. |
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“At the end of the day, advertisers want to reach a specific audience,” said Mark Grether, senior vice president and general manager for PayPal Ads. “And it’s less about where you see an audience, as long as you know this audience is in your target group and is likely to convert.” |
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Expanding network for merchants and advertisers |
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This year, PayPal Ads opened its ad network to millions of small businesses through the PayPal Ads Manager. These merchants aren’t big enough to build ad networks on their own in the way that Walmart or Kroger has done. The advantage for PayPal Ads advertisers is that now there are more customers that can be reached and addressable audiences aren’t limited to large retailers who use PayPal as a payment solution. |
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Procter & Gamble teamed up with Albertsons Media Collective on a branded, scripted microdrama, “Rico’s Tacos,” which viewers can watch in-store or on Albertsons’ YouTube and social channels starting June 23. |
The format marks the debut of a new Albertsons Media Collective ad offering that enables advertisers to develop episodic, scripted branded entertainment using the retailer’s shopper data and insights, which is then distributed across the retail media network’s platform. |
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Each one- to two-minute episode of Rico’s Tacos will feature both companies heavily. The show was filmed in Albertsons stores with real store employees; a sizzle reel released by the company included placements for Bounty paper towels, Head & Shoulders shampoo, and Vicks VapoShower. Episodes are built around 25 different types of typical visits to Albertsons stores as identified by the retailer’s own data. |
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