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"The things that technology has made easier were the things that were actually quite easy," said Liane Nadeau, chief investment officer at Digitas, at EMARKETER’s Ad Buyer Strategies Summit. "What technology has also done is just accelerated the pace, the demands, the needs of the business. And so it's become, yes, maybe a little bit easier in some senses, but so much more complex and so much more challenging." |