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JUNE 22, 2026 |
Learn how leading brands are closing the gap by connecting marketing mix modeling (MMM) and identity-based measurement to gain a clearer, more actionable view of performance.
Join us for this Tech-Talk Webinar presented by TransUnion, where you’ll hear practical strategies to unify your measurement stack and accelerate decision-making. |
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In this edition: |
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TOP STORY |
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As advertising executives prepare to descend on the French Riviera for Cannes Lions 2026, several sessions highlight the industry's most pressing challenges, from AI-powered creativity to the tension between brand values and customer demands. |
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The festival runs June 22-25 in Cannes, France. These four sessions reveal where the industry is headed. |
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IN THE NEWS |
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ElevenLabs helps Pantalones take McConaughey’s voice global for FIFA. In a TV spot gaining buzz, actor Matthew McConaughey welcomes global soccer fans to North America, using AI to translate his speech into multiple languages. |
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Disney prepares to launch tool for AI-generated TV ads. Disney is preparing to launch a tool that will allow brands to create AI-generated TV ads in July, Business Insider reported Wednesday. |
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$11B midterm ad race may drive record CPMs in key battlegrounds. This represents a 21.4% increase over the last midterm cycle and nearly matches the $11.65 billion spent during the 2024 presidential election. |
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ANALYSIS |
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Major brands are racing to optimize their presence in large language models (LLMs), but they're confronting an uncomfortable reality: Traditional measurement frameworks don't work, and executives demanding ROI metrics may be asking the wrong questions. |
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PODCAST |
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We discuss Apple's entrance in the AI race, the challenges Siri will face, and whether Siri AI just “Sherlocked” the free version of ChatGPT. “Reimagining Retail” is made possible by Rokt. | | |
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QUIZ |
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What percentage of Americans overall say highlights are replacing live games when they watch sports. |
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