Digiday Daily

June 19, 2026

OpenAI’s advertising platform remains a building site, but marketers remain incredibly keen to forge alliances with the generative AI leader.

L’Oréal is the latest to strike a deal, this week unveiling a partnership to give it a leg up in product discovery and to use the organization’s latest models in its CreAItech marketing production system. Subsidiary brand Maybelline is also set to develop a virtual “try-on” app to be integrated into ChatGPT itself.

TOP STORY

The Business of AI

L’Oréal accelerates generative AI content engine with fresh OpenAI deal

L’Oréal’s CMO Asmita Dubey is tasked with keeping the beauty giant competitive in the age of zero-click search and rapid AI creative production.

OTHER THINGS TO KNOW

When AI operates in a unified system, business gains aren’t theoretical. After implementing a single operational layer — which didn’t involve a better creative tool or smarter bidder — one travel advertiser saw incremental bookings rise 34%. Partner insights from Clinch.
With autonomous and agentic capabilities now widely marketed, marketers struggle to evaluate each option, as publicly verifiable evidence of true autonomous, multi-step AI execution at scale remains limited. Benchmark frameworks help them sort through such claims. Partner insights from 3C Ventures.
This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections.

MEDIA & PLATFORMS

Marketing on Platforms

OpenAI expands ads manager to U.K., adds CPC

Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.

Evolving Agencies

'Humans at the helm, agents in the loop': WPP is testing a buyer ageny for video, but it's bigger bet is on governance

Marketers are nervous about agentic media buying. WPP is betting governance is the answer.

The Business of AI

Stagwell enhances its AI-powered tools on the media side

The Media Machine extends what Stagwell built with The Machine, which formally launched in January.

PARTNER INSIGHTS FROM ADJUST

How mobile gaming companies are navigating measurement migrations

Measurement platforms have always been foundational to app marketing and growth success. But as complexity has grown and signal loss persisted, the underlying infrastructure has taken on greater strategic importance.

MARKETING

Member exclusive

Future of Marketing Briefing: Soccer doesn't need better marketing, just better marketers

A sport that moves culture, marketed by people who monitor it.

Business of TV

Omnicom Media rolls out research showing the need for CTV advertising to change its ways

Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising it creates, plans and activates for clients.

The Business of AI

As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains

AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]